ESStart free

Loyalty for local businesses

Make cash your customers’ preferred way to pay

Reward your customers with points, credit and perks when they pay cash. Give them a reason to come back, again and again.

Start freeSee how it works

Set up in minutes. Keep your current POS.

Handing a CashFirst card to a cafe customer. Illustrative brand image.
Your usual. With more reasons to return.
Cash payment · Example+50 pointsYour next visit starts here.
×2
MADE FOR YOUR BUSINESSBars · Restaurants · Cafés · Shops · Hair salons · Gyms · Clinics · Local businesses

Turn cash into a reason to return

Your customers already shop with you. Give them another reason to return and to choose cash at checkout.

CashFirst turns cash into a loyalty tool. Hand out a card, reward purchases and build your own CRM. No app download required.

Create my programme

SAME PURCHASE. MORE BENEFITS.

Card payment10 €
10 points
Cash payment10 €
20 points×2
Illustrative example. Your business sets the rules.
Loyalty rulesLive preview
Base purchase1 € = 1 point
Cash bonus
Card25
Cash50 points

YOUR RULES, YOUR BUSINESS

You decide how much to reward cash

CashFirst never decides your promotions. You choose what to reward, by how much and for how long.

Double pointsTriple TuesdaysPromotional creditGiftsPurchases over €50
Explore the rules engine

Ready to go one step further?

Load €50 and receive €55 to spend at this business.

Customer pays the business50 €Purchased credit
+
Your business adds5 €Promotional credit
=
Another reason to return55 €Available credit

Example promotion. Credit is only valid at the issuing business. CashFirst does not receive or hold customers’ money.

Pay cash. Collect. Come back.
Good things bring you back.
cashfirst.app
YOUR REWARDS CARD
Illustrative card design

As easy as handing over a card

  1. 1Pick up a CashFirst card
  2. 2Scan the QR
  3. 3Tap “Activate”
  4. 4Hand it to your customer

No email, password, app or registration required. Customers start collecting points right away.

Get CashFirst cards

Nothing new for your customers to learn

A physical card. A QR. That’s it.

Use the card without signing up. An optional mobile profile lets customers view credit, points, rewards, promotions and activity.

KNOW WHO COMES BACK

As they collect rewards, you build your CRM

Every visit gives you useful information: new customers, regulars, VIPs, outstanding credit and people who haven’t visited in a while.

Your customers at a glanceExample data
1.284total customers
382regulars
97new this month
143away for 30 days
28returned this month
Less guesswork. Better relationships.Discover the CRM

Bring them back automatically

Spot the moments that matter and prepare their next visit.

30 days without a purchase

We miss you. Enjoy double points this week.

Reaches 250 points

Your reward is ready.

It’s their birthday

Automatically add 100 points.

The engine creates internal alerts and awards birthday points. Marketing delivery requires consent and a communications provider, pending integration.

We’re not another payment system

CashFirst works alongside your POS, helping you reward cash payments and build loyalty.

Cash paymentRewardCRMAnother visit

All business transactions must continue to be properly recorded in your invoicing system.

Take control of your customer relationships

Encourage cash paymentsIncrease repeat visitsBuild your customer baseOffer points and rewardsCreate promotional creditPrepare campaignsWin back inactive customersMeasure results
Start with CashFirst

What does a lost customer cost you?

Finding a new customer is hard. Getting them to return should be easier.

Illustrative estimate, not a promise of results. The percentage applies to total monthly customers.
+50additional customers per month

Estimated revenue: 750 €
Estimated margin before rewards and subscription: 225 €

Start small. Keep them coming back.

A programme that grows with your business.

FREE

0 €

Start building loyalty.

  • Cards and points
  • Visit tracking
  • Basic programme
Try free

LOCAL

24,90 €/month

Build a customer community.

  • Everything in Free
  • Loyalty rules
  • Customer segments
Try free
RECOMMENDED

SALDO

44,90 €/month

Points, credit and better relationships.

  • Everything in Local
  • Credit and bonuses
  • Business CRM
Try free

PRO

69,90 €/month

Automation and advanced marketing.

  • Everything in Credit
  • Automations
  • Advanced campaigns
Try free

Subscription prices before applicable taxes. Start with Free; paid subscriptions will open once billing is connected. Physical cards are quoted separately.

Clear answers, from day one.

Do my customers need an app?+

No. They can use just their physical card. Mobile registration is optional.

Can I give bigger rewards for cash?+

Yes. Set rules by payment method, amount, weekday and campaign dates. You choose the rewards.

Does CashFirst receive my customers’ money?+

No. The business receives the money directly. CashFirst records loyalty programme activity.

Does CashFirst replace my POS?+

No. It is a loyalty and CRM system that complements your invoicing. All sales must still be properly recorded.

Can I keep my current POS?+

Yes. You can record purchases in CashFirst without replacing your current system.

Do customers have to register?+

No. Cards can be used anonymously. Digital profiles are optional. Contact the business to recover a card. Communications require appropriate consent.

Turn every cash payment into another visit.

Start freeYour business. Your customers. Your loyalty programme.
CashFirst | Loyalty and cash payments